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From the onset of the digital generation, photo editing has become an affordable - and necessary - component of a photographers kit bag. It is no longer just a case of being able to take well composed and accurately exposed images, the modern wedding photographer also has to master the editing suite.
There are a myriad of software packages available, ranging in complexity, but all of them take some time and commitment to hone your skills. There are too many examples of poorly edited and unnatural wedding photo's because photographers have not spent the time and energy required to fully understand the digital editing process.
There is also a temptation within digital editing that 'if it can be done, it should be done' - where photographers will use a host of effects and filters which, when done sensitively, can yield good results, but when overdone make the image look... somehow awkward.
Digital editing, when done well however, does enable photographers to widen the range of styles they can produce. I find I can be flexible with clients and if there is a particular artistic style or ambiance they wish to create, and I can work with them of achieving this. This means that my wedding photography can vary dramatically between clients - with some preferring crisp, bright images and others liking the dreamy, muted tones of a vintage shoot.
This adds a whole extra dimension for my customers, one which, until meeting and talking to me they usually had not thought about. Their decision of which photographer to hire on the day now involves an assessment of their editing technique - something most people are not familiar with judging. At least, not on a conscious level.
I always advise my clients to put together a collage of images from wedding magazines, internet pages, or really any images where they are particularly drawn to the image. I can then sit down with them over a coffee and try and extract exactly what it is about a certain image that inspires them. Is it the composition, the colour range, the tonal quality, etc. I can then start to get a feel for exactly what my customers like, and can then mould my photography to suit them.
Wedding photography is one of the only forms of the art where the client and the models are the same people. As such, it adds a completely different dynamic to the relationship, and one which should not be misjudged.There should be an attempt to satisfy the clients desire for the final images. Something which is often overlooked in modern wedding photography.
For examples of different styles of photography, and other articles, see my Wedding Photography site.
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